Ending It With the Kardashians?
Let’s face it: the Kardashians are the American royal family. Not because they are literal royalty or noble in anyway but because they are constantly under the scrutiny of the public eye, specifically in America, and anytime a new member is added to the Kardashian Klan, they are automatically thrusted into the media world whether or not they like or are ready for it. Additionally, older royal family members capitalize off this by grooming younger members to uphold the family name and reputation whatever it may be as well as using their family name for endorsements and notoriety. This is exactly what happens in the Kardashian-West-Jenner households. With that, is our decade-long obsession with this family time for an end?
We all know how the story goes. The late Robert “Rob” Kardashian served as Orenthal “O.J.” Simpson’s defense attorney in the infamous murder trial that boosted the Kardashian name into the mouths of every news reporter. Rob’s daughter Kimberly “Kim” Kardashian, who at the time was dating rapper Ray J, then leaked her infamous sex tape that remains one of the most viewed of all time. This almost immediately advanced Kim’s status from socialist to celebrity. A few years later, Kim’s mother and Rob’s ex-wife Kristen “Kris” Kardashian remarried Olympic gold medalist formerly known as Bruce Jenner. Kris then pitched the idea of a reality television show focusing on the family of seven (Bruce; Kris; daughter Kourtney; Kim; and other daughters Khloe, Kendall, and Kylie) which was picked up by Ryan Seacrest and E! Network to become what is now the infamous reality show Keeping Up With the Kardashians. Notice a pattern of my frequent use of the word “infamous?” There’s a reason. The Kardashian-West-Jenners have generated their fame based off their disreputability yet have somehow managed to dominate every aspect of the entertainment industry while winning the hearts of billions.
With the recent baby boom within the family, many find this all the more reason to love them. However, some, including myself, see ulterior motives with these births that are the reason we as a society should suppress this obsession. My main example is the family’s failure to address Kylie’s pregnancy rumors. Is it the family’s and not the public’s right to know about family milestones that occur? Absolutely! However, the way her pregnancy was leaked was so cryptic and secret that it was difficult to believe that the message was leaked by accident. Kylie could have easily addressed the rumors by simply saying that it is a private family matter that the public does not need to be concerned about. However, the entire Kardashian-Jenner clan failed to address them at all, which I feel was done on purpose. Twitter was in a giant frenzy, scrutinizing every one of Kylie’s Twitter and Instagram posts; Snapchats; and episodes of the Keeping Up With Kardashians, looking for any intimations of pregnancy. Paparazzi hunted through Beverly Hills and Calabasas searching for a big-bellied Kylie even accidentally posting pictures of lookalikes and quotes from “anonymous sources.” All of the suspense led up to the legendary announcement February 10, Super Bowl Sunday, where Kylie revealed in what is now one of the most-liked posts on Instagram that she had given birth to a healthy baby girl. Additionally, she posted a heartwarming video to YouTube of her nine-month journey through gestation featuring her baby daddy Travis Scott, “wife” Jordyn Woods, and family members. This move was genius because it was posted early enough so that it wouldn’t interfere with the Super Bowl but late enough where groups had already gathered to begin the festivities. Additionally, all of America was already in media-overload checking up on their favorite players, which celebrities would attend, Justin Timberlake’s pre-show antics, and commentator’s predictions. Thus, she had created an environment where large groups of people across America were frantically scrolling through Twitter and Instagram to just-so-happen-to run into her announcement. Many might see this is a stellar marketing move, but I see it as just morally wrong. Kylie Jenner (most likely under the direction of Kris Jenner) used the birth of her 2-day old child to capitalize off Super Bowl Sunday, YouTube, and her Instagram status. It is fairly predictable that the Kardashian-Jenner kids will have difficulties growing up in what is easily one of the most famous families. Moreover, not only will they be bombarded by paparazzi 24/7, but they also essentially live with cameras monitoring their every move and spitting it back out to the public. For baby Stormi Webster (the name of Kylie’s new baby girl) to be the center of a business ploy before even exiting the womb can be extremely damaging to her mental health and psyche when she is old enough to understand.
The fact that we as a society glorify a group that generates most of their revenue and notoriety based off shallow and inhumane negligence, shows that we don’t value morality and integrity as much as we say we do. Thus why I question if we should eliminate all things Kardashian to promote these ideals. The reason I don’t just come out and say “get rid of the Dash” is because our obsession from afar might be a good thing. If we are able to see and know what happens when people make the questionable decisions the Kardashians do, we won’t do it ourselves. So the Kardashians might also be helping us, in a way, more than they are hurting. It all depends upon perception and whether or not people are able to find the education in situations.